Luiz Carlos Trabuco Is Taking Over The Bradesco Presidency

May 3, 2018 in Bank Expert

The rise of Luiz Carlos Trabuco Cappi has taken many by surprise because of its meteoric nature. While some may know him as the chairman of the Bradesco bank, his efforts have allowed him to set his sights just a bit higher.

Bradesco has only had a small handful of presidents over the course of its life span and the selection process has often been compared to a war of attrition. Past presidents have even found themselves thrust into the role after they were given very little consideration during the selection process.

Lázaro Brandão and Márcio Cypriano are the last two men to fill this position and neither of them were placed on any of the initial short lists. In this same tradition, Luiz Carlos Trabuco Cappi has found himself in a brand new role. He will now serve as the president of Bradesco and he hopes to carry on the same tradition that has been established by his predecessors.

As a former chairman for this banking group, Luiz Carlos Trabuco Cappi is well equipped to handle the ins and outs of his new position. Trabuco is breaking tradition in one key way, though. He is one of the first people to assume the role of president while also receiving a great deal of consideration for the task.

Read more: Novo presidente do Bradesco substituirá Luiz Trabuco dia 12 de março

Unlike his predecessors who made their way into the presidency after being lightly regarded initially, Trabuco’s past experience made him something of a shoo in candidate. He started from the bottom as a clerk and worked his way up and this makes him a truly special president. He’s spent decades working with the bank and observers believe that it is the job he was born to do.

Bradesco has placed a high level of emphasis on maintaining the proper continuity and what better way to do that than by hiring a president who knows their inner workings like few others? As a bank that prides itself on maintaining some level of market leadership, a president who can help them navigate the marketplace in the years to come is needed.

The bank is going to face challenges in the years to come. After losing its foothold at the top of the marketplace, Bradesco believes that Luiz Carlos Trabuco Cappi is the man who will take them back to the top. Everything about his track record suggests that he is the perfect president to lead this bank through the trials and tribulations that they are going to face when it comes to returning to the top of the market.

His demeanor is calm and his objectives are simple. Before Bradesco became the bank that they are known as today, Trabuco provided them with the tools they need to become less averse to the media according to He also changed the manner in which the bank groups their clients so that segmented services can now be offered. His past modernization related successes bode well for the future prospects of Bradesco and he will certainly position the bank in the best way possible.

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