December 11, 2017 in Tech Business
The future direction of AI and Ecommerce Customer Experience is just getting started. So, understanding what is coming up on the horizon in this Ecommerce Customer Experience can only be determined by what marketing teams and heads of companies dream up, especially since robots of today are considered to be much smarter than humans. Specifically, since robots will be programmed with a huge variety of different information from the consumer that can be managed easily and on a more timely basis.
At the helm of some of the most beneficial customer experiences in e-commerce and AI-associated advancements, most people will find that more and more companies are focusing in closely on the customer’s experience. Primarily, one of the most notable usually involves personalizing the individual’s shopping experience in order to meet their specific needs and preferences. For instance, if men are buying cologne or other personal items on a regular basis, the bots will make it easy for them to make their selections without having to waste any unnecessary time. Once the selections have been made and in the cart, AI will ensure the process is completed from start to finish without any disruptions.
Though AI is said to be great for building a customized customer experience for the person who is making the purchase, there is at least one caveat in question. One, in particular, is that AI may not be able to handle, and that is the change in consumer buying behavior. This type of behavior involves the buyer and the changes made in what they are purchasing for themselves. Instead, the products and services that they are buying products and services for someone else. Therefore, consumer e-commerce behavior will change when the buyer is purchasing a special gift for a friend, family member or a co-worker. In either case, AI must be able to recognize that these changes in behavior are an exception to the normal rule. If not, AI will not be able to personalize a gift for the buyer so the customer experience will not be as beneficial or as accurate as it should be. This can lead to a bad customer experience when AI is not able to make the distinctions. While this is a problem currently, in the future these changes are expected to be recognized and the issues will be solved.
With the future of AI and Ecommerce Customer Experience being an important part of what’s coming up, it is very important that people aware of what these changes will entail. Also, Ecommerce Customer Experience organizations must be able to predict what is going to happen with future transactions.